INDUSTRIAL BUYER BEHAVIOR - MODEL OF IMPLICATIONS OF RISK HANDLING BEHAVIOR FOR COMMUNICATION POLICIES IN INDUSTRIAL MARKETING

被引：0

|

作者：

NEWALL, J ^{[1
]}

机构：

[1] CRANFIELD SCH MANAGEMENT,CRANFIELD,ENGLAND

来源：

EUROPEAN JOURNAL OF MARKETING | 1977年 / 11卷 / 03期

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中图分类号：

F [经济];

学科分类号：

02 ;

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页码：165 / 211

页数：47

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