PROPOSING A TRANSITION STRATEGY FORMULATION BASED ON BUSINESS MODEL: A CASE STUDY IN GENERAL CONTRACTOR COMPANY

Environment is the head player in businesses life cycle because of changes that it dictates during the companies evolutions. The modality of responding to alterations leads enterprises to successfulness or failure. The more essential changes are, the more accommodations are required. This article describes such circumstances for a general contractor company which encountered a sudden change and proposes a simple approach based on business model, environment assessment tools and risk analysis in order to formulate strategies for relocating the business to the new position.