NEW PRODUCT SCENARIOS - PROSPECTS FOR SUCCESS

被引：85

|

作者：

CALANTONE, R

COOPER, RG

机构：

来源：

JOURNAL OF MARKETING | 1981年 / 45卷 / 02期

关键词：

D O I：

10.2307/1251664

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：48 / 60

页数：13

相关论文

共 50 条

[1] An empirically-based typology of product innovativeness for new financial services: Success and failure scenarios
Avlonitis, GJ
Papastathopoulou, PG
Gounaris, SP
JOURNAL OF PRODUCT INNOVATION MANAGEMENT, 2001, 18 (05) : 324 - 342
[2] TARGETING PROSPECTS FOR A NEW PRODUCT
KOTLER, P
ZALTMAN, G
JOURNAL OF ADVERTISING RESEARCH, 1976, 16 (01) : 7 - 18
[3] NEW PRODUCT SUCCESS IN INDUSTRIAL FIRMS
COOPER, RG
INDUSTRIAL MARKETING MANAGEMENT, 1982, 11 (03) : 215 - 223
[4] Improving the success of new product development
Hoban, TJ
FOOD TECHNOLOGY, 1998, 52 (01) : 46 - 49
[5] KEYS TO NEW PRODUCT SUCCESS AND FAILURE
LINK, PL
INDUSTRIAL MARKETING MANAGEMENT, 1987, 16 (02) : 109 - 118
[6] Maximizing new product introduction success
Wuensch, Matt
SMT Surface Mount Technology Magazine, 2010, 25 (06): : 56 - 60
[7] Improving the success of new product development
Food Technol, 1 (46):
[8] EARLY PREDICTION OF NEW PRODUCT SUCCESS
KING, WR
JOURNAL OF ADVERTISING RESEARCH, 1966, 6 (02) : 8 - 13
[9] NEW INDUSTRIAL SERVICE DEVELOPMENT - SCENARIOS FOR SUCCESS AND FAILURE
DEBRENTANI, U
JOURNAL OF BUSINESS RESEARCH, 1995, 32 (02) : 93 - 103
[10] Future user-product arrangements: Combining product impact and scenarios in design for multi age success
Dorrestijn, Steven
van der Voort, Mascha
Verbeek, Peter-Paul
TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE, 2014, 89 : 284 - 292

← 1 2 3 4 5 →