Rapporteur: Congress on Marketing, Creativity and Innovation

被引：0
|
作者：
Mora, Cesar [1 ]
Baptista, Maria Virginia [2 ]
Leon, Fatima [3 ]
机构：
[1] ESADE, Mkt, Madrid, Spain
[2] CIDE, Secc Extens, San Luis Potosi, Mexico
[3] CIDE, Area Mercadotecnia, San Luis Potosi, Mexico
来源：
VISION GERENCIAL | 2008年 / 7卷 / 02期
关键词：
D O I：
暂无
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
引用
收藏
页码：427 / 433
页数：7
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