CREATIVITY AND INNOVATION IN MARKETING COMMUNICATION ON THE MARKET IN ROMANIA

被引：0
|
作者：
Monica, Nita [1 ]
机构：
[1] Univ Politehn Bucuresti, Fac Entrepreneurship Business Engn & Management F, Bucharest, Romania
来源：
MANAGEMENT - FACING NEW TECHNOLOGY CHALLENGES, ICMIE 2013 | 2013年
关键词：
creativity; innovation; advertising; communication channels;
D O I：
暂无
中图分类号：
T [工业技术];
学科分类号：
08 ;
摘要：
The present paper deals with aspects related to the creativity and innovation in marketing on the market in Romania, particularly related to the marketing communication. There are three more important aspects dealt with in the paper: defining the concepts of creativity and innovation in marketing and generally what means to be creative in marketing, the advertising market in Romania, the advertising production and the Romanian creativity in advertising and new original and innovative communication means that have occurred lately. The paper conclusions refer to the necessity that the Romanian companies should invest in advertising and find new efficient and original promotion ways.
引用
收藏
页码：43 / 49
页数：7
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