Rapporteur: Congress on Marketing, Creativity and Innovation

被引：0

作者：

Mora, Cesar ^{[1
]}

Baptista, Maria Virginia ^{[2
]}

Leon, Fatima ^{[3
]}

机构：

[1] ESADE, Mkt, Madrid, Spain

[2] CIDE, Secc Extens, San Luis Potosi, Mexico

[3] CIDE, Area Mercadotecnia, San Luis Potosi, Mexico

来源：

VISION GERENCIAL | 2008年 / 7卷 / 02期

关键词：

D O I：

暂无

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

页码：427 / 433

页数：7

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