DIMENSIONS OF NEW PRODUCT PLANNING

被引：24

|

作者：

PESSEMIER, EA

ROOT, HP

机构：

[1] PURDUE UNIV, GRAD SCH IND ADM, LAFAYETTE, IN 47907 USA

[2] UNIV MICHIGAN, BUR BUSINESS RES, ANN ARBOR, MI 48104 USA

来源：

JOURNAL OF MARKETING | 1973年 / 37卷 / 01期

关键词：

D O I：

10.2307/1250770

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：10 / 18

页数：9

相关论文

共 50 条

[41] NEW PRODUCT-PLANNING - ORGANIZATIONAL ISSUES FOR SUCCESS
GOLOMSKI, WA
[J]. QUALITY PROGRESS, 1987, 20 (06) : 16 - 17
[42] NEW PRODUCT PROGRAMS - THEIR PLANNING AND CONTROL - UMAN,DB
GEARITY, JE
[J]. JOURNAL OF MARKETING, 1971, 35 (01): : 106 - 107
[43] The convergence of planning and execution: Improvisation in new product development
Moorman, C
Miner, AS
[J]. JOURNAL OF MARKETING, 1998, 62 (03) : 1 - 20
[44] NEW PRODUCT-PLANNING DECISIONS UNDER UNCERTAINTY
HUDSON, RG
CHAMBERS, JC
JOHNSTON, RG
[J]. INTERFACES, 1977, 8 (01) : 82 - 96
[45] IMPACT OF THE MARKETING CONCEPT ON NEW PRODUCT-PLANNING
LAWTON, L
PARASURAMAN, A
[J]. JOURNAL OF MARKETING, 1980, 44 (01): : 19 - 25
[46] APPLICATION OF DECISION ANALYSIS TO A NEW PRODUCT PLANNING DECISION
LONGBOTTOM, DA
[J]. OPERATIONAL RESEARCH QUARTERLY, 1973, 24 (01) : 9 - 17
[47] Supplier planning and selection for new product collaborative development
Hou, Liang
Han, Donghui
Wen, Zhijia
[J]. Jixie Gongcheng Xuebao/Chinese Journal of Mechanical Engineering, 2007, 43 (05): : 50 - 56
[48] A dynamic planning method for new product development management
Ko, Yao-Tsung
[J]. JOURNAL OF INDUSTRIAL AND PRODUCTION ENGINEERING, 2010, 27 (02) : 103 - 120
[49] MARKETING RESEARCH FOR PLANNING DEVELOPMENT AND NEW PRODUCT VENTURES
GIRAGOSI.NH
[J]. ADVANCES IN CHEMISTRY SERIES, 1968, (83): : 153 - &
[50] INFORMATION INPUTS TO NEW PRODUCT-PLANNING AND DEVELOPMENT
HOLT, K
[J]. RESEARCH POLICY, 1978, 7 (04) : 342 - 360

← 1 2 3 4 5 →