IMPACT OF THE MARKETING CONCEPT ON NEW PRODUCT-PLANNING

被引：75

|

作者：

LAWTON, L ^{[1
]}

PARASURAMAN, A ^{[1
]}

机构：

[1] TEXAS A&M UNIV,COLLEGE STN,TX 77843

来源：

JOURNAL OF MARKETING | 1980年 / 44卷 / 01期

关键词：

D O I：

10.2307/1250030

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：19 / 25

页数：7

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