An Investigation on Shoppers' Buying Behaviour Towards Apparel Products in Bangalore City

This study explores the relationship between elementswhich affect consumer buying behaviour for apparel products in Bangalore city. In order to do so questionnaires were distributed to respondents who presently living in Bangalore city and are regular buyer of apparel products. The total sample size consists of 90 respondents. Data were collected by author himself, convenience sampling method was used for data collection, after assembled data it is analysed in SPSS 16.0. Descriptive statistics was used to analysis the demographics and Chi-square testwere used to analyse theresearch objective. The result of this study offersinsights and evidence about the relationship between the variables which impact consumer buying behaviour for apparel products. Finally it is concluded in the present study that there is significant relationship between reference group and purchase intention also promotion, Store attributes, product attributes, Income of the respondent and occupation have positive significant relation between consumer buying behaviour.