GRAPHIC DESIGN PROPOSAL FOR ANALYSING ORGANIC PRODUCTS BUYING BEHAVIOUR

Organic products market is a relatively new market in Romania. Studies on the behavior of buying organic products are also few. Most have focused on identifying consumer segments analysis determined demographic factors. But many of the processes of acquisition are influenced by other types of data such as the psychological or sociological field. This article proposes a global approach to try to present in a graphical form the behavior of buyers and consumers of organic products. This model can form the basis of extensive research on the behavior of buyers and consumers of organic products. The idea of this article appeared following a qualitative research.