ADVERTISING EXPOSURE, LOYALTY, AND BRAND PURCHASE - A 2-STAGE MODEL OF CHOICE

被引：255
|
作者：
TELLIS, GJ
机构：
来源：
JOURNAL OF MARKETING RESEARCH | 1988年 / 25卷 / 02期
关键词：
D O I：
10.2307/3172645
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
下载
收藏
页码：134 / 144
页数：11
相关论文
共 50 条
  • [31] A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality
    Erdem, Tuelin
    Keane, Michael P.
    Sun, Baohong
    MARKETING SCIENCE, 2008, 27 (06) : 1111 - 1125
  • [32] EXPLORING ADVERTISING EFFECTS WITH 2-STAGE LEAST-SQUARES MODELS
    NARAYANA, CL
    HORRELL, JF
    REDINGER, RP
    OPERATIONS RESEARCH, 1975, 23 : B395 - B395
  • [33] Social and environmental sustainability model on consumers' altruism, green purchase intention, green brand loyalty and evangelism
    Panda, Tapan Kumar
    Kumar, Anil
    Jakhar, Suresh
    Luthra, Sunil
    Garza-Reyes, Jose Arturo
    Kazancoglu, Ipek
    Naya, Sonali Sitoshna
    JOURNAL OF CLEANER PRODUCTION, 2020, 243
  • [34] OPTIMAL CHOICE OF MACHINE SPEEDS FOR 2-STAGE NONHOMOGENEOUS SYSTEMS
    STRUSEVICH, VA
    CYBERNETICS, 1990, 26 (06): : 838 - 847
  • [35] Model of brand choice with a no-purchase option calibrated to scanner-panel data
    Chib, S
    Seetharaman, PB
    Strijnev, A
    JOURNAL OF MARKETING RESEARCH, 2004, 41 (02) : 184 - 196
  • [36] ON THE CHOICE OF PARTIALITY DEGREES IN STAGES OF A 2-STAGE TURBINE SECTION
    BYKOV, NN
    KRYLOV, BA
    MEZIN, AY
    IZVESTIYA VYSSHIKH UCHEBNYKH ZAVEDENII AVIATSIONAYA TEKHNIKA, 1989, (02): : 75 - 77
  • [37] PATTERN-MATCHING PURCHASE BEHAVIOR AND STOCHASTIC BRAND CHOICE - A LOW INVOLVEMENT MODEL
    WINTER, FL
    ROSSITER, JR
    JOURNAL OF ECONOMIC PSYCHOLOGY, 1989, 10 (04) : 559 - 585
  • [38] A brand choice model for TV advertising management using single-source data
    Masataka Ban
    Nobuhiko Terui
    Makoto Abe
    Marketing Letters, 2011, 22 : 373 - 389
  • [39] STABILITY OF A 2-STAGE PRODUCTION AND INVENTORY MODEL
    RICHTER, K
    VOROS, J
    ENGINEERING COSTS AND PRODUCTION ECONOMICS, 1990, 20 (01): : 65 - 71
  • [40] A 2-STAGE CARCINOGENESIS MODEL FOR RISK ASSESSMENT
    MOOLGAVKAR, SH
    CELL BIOLOGY AND TOXICOLOGY, 1989, 5 (04) : 445 - 460
12345