PATTERN-MATCHING PURCHASE BEHAVIOR AND STOCHASTIC BRAND CHOICE - A LOW INVOLVEMENT MODEL

被引：8

作者：

WINTER, FL ^{[1
]}

ROSSITER, JR ^{[1
]}

机构：

[1] AUSTRALIAN GRAD SCH MANAGEMENT,SYDNEY,AUSTRALIA

来源：

JOURNAL OF ECONOMIC PSYCHOLOGY | 1989年 / 10卷 / 04期

关键词：

D O I：

10.1016/0167-4870(89)90043-3

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：559 / 585

页数：27

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