PURCHASE BEHAVIOR AND BRAND CHOICE DETERMINANTS - NATIONAL AND PRIVATE BRAND MAJOR APPLIANCES

被引：0

|

作者：

ROTHE, JT

LAMONT, LM

机构：

[1] SO METHODIST UNIV,DALLAS,TX 75222

[2] UNIV COLORADO,BOULDER,CO 80304

来源：

JOURNAL OF RETAILING | 1973年 / 49卷 / 03期

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D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：19 / 33

页数：15

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