MODELS, MEASUREMENT AND MARKETING - LANGHOFF,P

被引：0

|

作者：

SHIREY, GM

机构：

来源：

JOURNAL OF ADVERTISING RESEARCH | 1965年 / 5卷 / 01期

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：62 / 63

页数：2

相关论文

共 50 条

[41] Quantitative models in marketing research
Parsons, LJ
[J]. JOURNAL OF MARKETING RESEARCH, 2003, 40 (01) : 113 - 114
[42] MARKETING MODELS - USING SPREADSHEETS
BALMER, DW
[J]. JOURNAL OF THE OPERATIONAL RESEARCH SOCIETY, 1985, 36 (12) : 1173 - 1173
[43] Marketing models of consumer heterogeneity
Allenby, GM
Rossi, PE
[J]. JOURNAL OF ECONOMETRICS, 1999, 89 (1-2) : 57 - 78
[44] Analysis of environmental marketing models
Maldonado Hernandez, Berenice
Rivas Tovar, Luis Arturo
Molina Galicia, Donovan
Flores Galaviz, Jose Luis
[J]. REVISTA UNIVERSIDAD EMPRESA, 2007, 9 (12): : 20 - 38
[45] Building models for marketing decisions
Taylor, KA
[J]. JOURNAL OF MARKETING RESEARCH, 2001, 38 (02) : 278 - 279
[46] A marketing perspective on business models
Hubert Gatignon
Xavier Lecocq
Koen Pauwels
Alina Sorescu
[J]. AMS Review, 2017, 7 (3-4) : 85 - 89
[47] MARKETING APPLICATIONS OF GEOMETRIC MODELS
LIPSTEIN, B
TRENHOLM.P
[J]. PUBLIC OPINION QUARTERLY, 1974, 38 (03) : 447 - 448
[48] Models for marketing decisions: Postscriptum
Leeflang, PSH
Wittink, DR
[J]. INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 2000, 17 (2-3) : 237 - 253
[49] Quantitative models in marketing research
Trost, R
Silk, J
[J]. INTERNATIONAL JOURNAL OF FORECASTING, 2003, 19 (03) : 535 - 538
[50] Marketing data, models and decisions
Wedel, M
Kamakura, W
Böckenholt, U
[J]. INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 2000, 17 (2-3) : 203 - 208

← 1 2 3 4 5 →