GENERIC BRANDS VERSUS NATIONAL BRANDS AND STORE BRANDS - A COMPARISON OF CONSUMERS PREFERENCES AND PERCEPTIONS

被引：0

作者：

CUNNINGHAM, ICM ^{[1
]}

HARDY, AP ^{[1
]}

IMPERIA, G ^{[1
]}

机构：

[1] LOYOLA UNIV,COLL BUSINESS ADM,NEW ORLEANS,LA 70118

来源：

JOURNAL OF ADVERTISING RESEARCH | 1982年 / 22卷 / 05期

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：25 / 32

页数：8

共 50 条

[41] Building store loyalty through store brands
Corstjens, M
Lal, R
[J]. JOURNAL OF MARKETING RESEARCH, 2000, 37 (03) : 281 - 291
[42] Impact of Inventory Levels and Product Variety on Consumers' Perceptions of Brands
Rajavi, Koushyar
Golara, Sina
Modaresi, Sajad
[J]. PRODUCTION AND OPERATIONS MANAGEMENT, 2024, 33 (09) : 1855 - 1874
[43] Pursuing the value-conscious consumer: Store brands versus national brand promotions
Ailawadi, KL
Neslin, SA
Gedenk, K
[J]. JOURNAL OF MARKETING, 2001, 65 (01) : 71 - 89
[44] Fitting international brands for consumers: Stewarding transnational brands through the consumerisation continuum
Sheila Byfield
Linda Caller
[J]. Journal of Brand Management, 1997, 5 (1) : 11 - 22
[45] Luxury Fashion Brands and Women: A Comparative Analysis Between Brands and Consumers on Instagram
Mensa, Marta
Deng, Tao
[J]. TRIPODOS, 2021, (50): : 17 - 35
[46] Imperative challenge for luxury brands Generation Y consumers' perceptions of luxury fashion brands' e-commerce sites
Kim, Jung-Hwan
[J]. INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT, 2019, 47 (02) : 220 - 244
[47] Consumer characteristics and demand for store brands
Baltas, George
Argouslidis, Paraskevas
[J]. INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT, 2007, 35 (05) : 328 - +
[48] Store brands and retail grocery competition
Luo, Rong
[J]. JOURNAL OF ECONOMICS & MANAGEMENT STRATEGY, 2018, 27 (04) : 653 - 668
[49] STORE BRANDS IN THE 90S
STRANDBERG, KW
[J]. SOAP COSMETICS CHEMICAL SPECIALTIES, 1993, 69 (02): : 42 - &
[50] Consumer attitude towards store brands
Guerrero, L
Colomer, Y
Guàrdia, MD
Xicola, J
Clotet, R
[J]. FOOD QUALITY AND PREFERENCE, 2000, 11 (05) : 387 - 395

← 1 2 3 4 5 →