GENERIC BRANDS VERSUS NATIONAL BRANDS AND STORE BRANDS - A COMPARISON OF CONSUMERS PREFERENCES AND PERCEPTIONS

被引：0
|
作者：
CUNNINGHAM, ICM [1 ]
HARDY, AP [1 ]
IMPERIA, G [1 ]
机构：
[1] LOYOLA UNIV,COLL BUSINESS ADM,NEW ORLEANS,LA 70118
来源：
JOURNAL OF ADVERTISING RESEARCH | 1982年 / 22卷 / 05期
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D O I：
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中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
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页码：25 / 32
页数：8
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