EQUITY AND DISCONFIRMATION PERCEPTIONS AS INFLUENCES ON MERCHANT AND PRODUCT SATISFACTION

被引：470
|
作者：
OLIVER, RL [1 ]
SWAN, JE [1 ]
机构：
[1] UNIV ALABAMA, SCH BUSINESS, DEPT MKT, BIRMINGHAM, AL 35294 USA
来源：
JOURNAL OF CONSUMER RESEARCH | 1989年 / 16卷 / 03期
关键词：
D O I：
10.1086/209223
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：372 / 383
页数：12
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