EFFECT OF EXPECTATION AND DISCONFIRMATION ON POSTEXPOSURE PRODUCT EVALUATIONS - ALTERNATIVE INTERPRETATION

被引：806

作者：

OLIVER, RL ^{[1
]}

机构：

[1] UNIV KENTUCKY,DEPT BUSINESS ADM,LEXINGTON,KY 40506

来源：

JOURNAL OF APPLIED PSYCHOLOGY | 1977年 / 62卷 / 04期

关键词：

D O I：

10.1037/0021-9010.62.4.480

中图分类号：

B849 [应用心理学];

学科分类号：

040203 ;

摘要：

引用

页码：480 / 486

页数：7

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