EFFECT OF EXPECTATION AND DISCONFIRMATION ON POSTEXPOSURE PRODUCT EVALUATIONS - ALTERNATIVE INTERPRETATION

被引：805

作者：

OLIVER, RL ^{[1
]}

机构：

[1] UNIV KENTUCKY,DEPT BUSINESS ADM,LEXINGTON,KY 40506

来源：

JOURNAL OF APPLIED PSYCHOLOGY | 1977年 / 62卷 / 04期

关键词：

D O I：

10.1037/0021-9010.62.4.480

中图分类号：

B849 [应用心理学];

学科分类号：

040203 ;

摘要：

引用

页码：480 / 486

页数：7

共 50 条

[21] AN ALTERNATIVE INTERPRETATION OF FRAMING EFFECT IN DECISION-MAKING
JOU, JW
SHANTEAU, J
HARRIS, RJ
BULLETIN OF THE PSYCHONOMIC SOCIETY, 1991, 29 (06) : 516 - 516
[22] Marketers' use of alternative front-of-package nutrition symbols: An examination of effects on product evaluations
Newman, Christopher L.
Burton, Scot
Andrews, J. Craig
Netemeyer, Richard G.
Kees, Jeremy
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2018, 46 (03) : 453 - 476
[23] Marketers’ use of alternative front-of-package nutrition symbols: An examination of effects on product evaluations
Christopher L. Newman
Scot Burton
J. Craig Andrews
Richard G. Netemeyer
Jeremy Kees
Journal of the Academy of Marketing Science, 2018, 46 : 453 - 476
[24] ALTERNATIVE TO THE WAVELENGTH INTERPRETATION OF THE AUDITORY KAPPA-EFFECT
HASS, EJ
HASS, KC
PERCEPTUAL AND MOTOR SKILLS, 1984, 58 (02) : 675 - 678
[25] Does Thinking Make It So? The Effect of Counterfactual Thinking on Product Evaluations
Wang, Kai-Yu
Liang, Minli
Peracchio, Laura
ADVANCES IN CONSUMER RESEARCH, VOL XXXVII, 2010, 37 : 589 - 590
[26] Are All Units Created Equal? The Effect of Default Units on Product Evaluations
Lembregts, Christophe
Pandelaere, Mario
JOURNAL OF CONSUMER RESEARCH, 2013, 39 (06) : 1275 - 1289
[27] The effect of positive anticipatory utility on product pre‑order evaluations and choices
Amaradri Mukherjee
Ronn J. Smith
Scot Burton
Journal of the Academy of Marketing Science, 2023, 51 : 551 - 569
[28] INDIVIDUAL DIFFERENCE MODERATORS OF COUNTRY-OF-ORIGIN EFFECT ON PRODUCT EVALUATIONS
LIM, JS
BRUNNER, GA
DEVELOPMENTS IN MARKETING SCIENCE, VOL 12, 1989, : 148 - 152
[29] Evaluating the Benefits of Distraction on Product Evaluations: The Mind-Set Effect
Lerouge, Davy
JOURNAL OF CONSUMER RESEARCH, 2009, 36 (03) : 367 - 379
[30] EFFECTS OF ALTERNATIVE NUTRITION LABEL FORMATS AND NUTRITION REFERENCE INFORMATION ON CONSUMER PERCEPTIONS, COMPREHENSION, AND PRODUCT EVALUATIONS
BURTON, S
BISWAS, A
NETEMEYER, R
JOURNAL OF PUBLIC POLICY & MARKETING, 1994, 13 (01) : 36 - 47

← 1 2 3 4 5 →