MARKET SHARE STRATEGY AND PRODUCT LIFE-CYCLE - COMMENT

被引：3

|

作者：

FILDES, R

LOFTHOUSE, S

机构：

[1] UNIV MANCHESTER,MANCHESTER BUSINESS SCH,MANCHESTER,ENGLAND

[2] IND ASSIST COMM,CANBERRA,AUSTRALIA

来源：

JOURNAL OF MARKETING | 1975年 / 39卷 / 04期

关键词：

D O I：

10.2307/1250597

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：57 / 59

页数：3

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