PRODUCT LIFE-CYCLE IN FORMULATING PURCHASING STRATEGY

被引：13
|
作者：
RINK, DR [1 ]
机构：
[1] NO ILLINOIS UNIV,COLL BUSINESS,DEKALB,IL 60115
来源：
INDUSTRIAL MARKETING MANAGEMENT | 1976年 / 5卷 / 04期
关键词：
D O I：
10.1016/0019-8501(76)90029-8
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：231 / 242
页数：12
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