THE DYNAMICS OF PRICES AND MARKET SHARES OVER THE PRODUCT LIFE-CYCLE

被引：55
|
作者：
WERNERFELT, B [1 ]
机构：
[1] NORTHWESTERN UNIV,JL KELLOGG GRAD SCH MANAGEMENT,EVANSTON,IL 60201
来源：
MANAGEMENT SCIENCE | 1985年 / 31卷 / 08期
关键词：
D O I：
10.1287/mnsc.31.8.928
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
引用
收藏
页码：928 / 939
页数：12
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