COMPETITIVE STRATEGIES FOR NEW PRODUCT MARKETING OVER THE LIFE-CYCLE

被引：7

|

作者：

KOTLER, P

机构：

来源：

MANAGEMENT SCIENCE | 1965年 / 12卷 / 04期

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D O I：

暂无

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

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页码：B104 / B119

页数：16

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