ROP COLOR AND ITS EFFECT ON NEWSPAPER ADVERTISING

被引：8

|

作者：

GARDNER, BB

COHEN, YA

机构：

来源：

JOURNAL OF MARKETING RESEARCH | 1964年 / 1卷 / 02期

关键词：

D O I：

10.2307/3149925

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：68 / 70

页数：3

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