ESTIMATING THE READERSHIP OF RETAIL NEWSPAPER ADVERTISING

被引：0
|
作者：
SOLEY, LC [1 ]
JAMES, WL [1 ]
机构：
[1] UNIV ALABAMA, UNIVERSITY, AL 35486 USA
来源：
JOURNAL OF RETAILING | 1982年 / 58卷 / 03期
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：59 / 75
页数：17
相关论文
共 50 条
  • [1] REGULATION OF RETAIL NEWSPAPER ADVERTISING
    KRUM, JR
    KEISER, SK
    [J]. JOURNAL OF MARKETING, 1976, 40 (03): : 29 - 54
  • [2] NEWSPAPER ADVERTISING READERSHIP - THICK VS THIN ISSUES
    CARTER, DE
    [J]. JOURNAL OF ADVERTISING RESEARCH, 1968, 8 (03) : 39 - 41
  • [3] NEWSPAPER ADVERTISING OF EGGS BY RETAIL FOOD STORES
    ANGUS, RC
    FARRISH, ROP
    ROLLINS, FD
    [J]. POULTRY SCIENCE, 1965, 44 (02) : 337 - &
  • [4] PREDICTORS OF NEWSPAPER READERSHIP
    BURGOON, JK
    BURGOON, M
    [J]. JOURNALISM QUARTERLY, 1980, 57 (04): : 589 - 596
  • [5] ACQUISITION OF NEWSPAPER READERSHIP
    GUTHRIE, JT
    [J]. READING TEACHER, 1981, 34 (05): : 616 - 618
  • [6] NEWSPAPER READERSHIP PATTERNS
    WEAVER, DH
    MAURO, JB
    [J]. JOURNALISM QUARTERLY, 1978, 55 (01): : 84 - &
  • [7] Demographic research on newspaper readership
    Somerville, R
    [J]. GENERATIONS-JOURNAL OF THE AMERICAN SOCIETY ON AGING, 2001, 25 (03): : 24 - 30
  • [8] POLITICAL FACTORS IN NEWSPAPER READERSHIP
    WEIBULL, L
    [J]. COMMUNICATION RESEARCH, 1983, 10 (03) : 311 - 331
  • [9] Social status and newspaper readership
    Chan, Tak Wing
    Goldthorpe, John H.
    [J]. AMERICAN JOURNAL OF SOCIOLOGY, 2007, 112 (04) : 1095 - 1134
  • [10] DEPENDENCY RELATIONS AND NEWSPAPER READERSHIP
    LOGES, WE
    BALLROKEACH, SJ
    [J]. JOURNALISM QUARTERLY, 1993, 70 (03): : 602 - 614
12345