The service environment: functional or fun? Does it matter?

被引：3
|
作者：
Joseph-Mathews, Sacha [1 ]
Bonn, Mark A. [2 ]
机构：
[1] Univ Pacific, Eberhardt Sch Business, Stockton, CA 95211 USA
[2] Florida State Univ, Coll Business, Dedman Sch Hospitality, Tallahassee, FL 32306 USA
来源：
INTERNATIONAL JOURNAL OF CULTURE TOURISM AND HOSPITALITY RESEARCH | 2009年 / 3卷 / 03期
关键词：
Social environment; Service levels; Conservation; Service industries; Consumers; Perception;
D O I：
10.1108/17506180910980500
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Purpose - The purpose of this editorial is to introduce the reader to three papers discussing the role of atmospherics within predominantly hedonic service settings. Design/methodology/approach - This editorial introduces the papers in this special section. Findings - Atmospherics plays a significant role in determining how consumers and patrons perceive and interpret hedonic services. Originality/value - The first study examines how atmospherics can impact the overall meanings patrons attach to visiting a hedonic facilities. The second study looks at the role of promotional materials on setting the tone for fringe festivals. The third study investigates the role of atmospherics in green consumerism.
引用
收藏
页码：187 / 192
页数：6
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