TQM AND ORGANIZATIONAL CULTURE AS SIGNIFICANT FACTORS IN ENSURING COMPETITIVE ADVANTAGE: A THEORETICAL PERSPECTIVE

The aim of the paper is to analyse TQM and organizational culture as factors influencing business performance on the present demanding markets. It provides more complex view of TQM concept and role of organization culture within successful TQM implementation. The paper presents core principles of TQM and some issues concerning TQM implementation. The core principles of TQM continuous improvement and customer satisaction play vital part in sustaining company's competitiveness in present competitive environment. Considering the organizational culture is the driving force of TQM implementation, its role is discussed further in the paper