Stylistico-pragmatic interpretation of the sociological and cultural aspect of the advertising slogan: a study based on cameroonian advertising slogans

The slogan is a phrase or sentence that values all of a product to encourage its purchase. The purpose of this article is to make a stylistico-pragmatic analysis of the socio-cultural advertising slogans in particular through eleven Cameroonian slogans. It is about seeing the place that take sociology and culture in designing an advertising slogan, and its impact on consumers. Our article is divided into three areas: sociocultural and advertising: state of the question and theoretical benchmarks, sociocultural advertising slogans and the effects on the consumer.