Analysis of the Advertising, Psychological, Sociological, and Cultural Content of the Advertising Slogan "Loving People"

Loving People, the slogan that stayed for a long time with many Colombian savers was used by one of the most prestigious financial corporations for more than a decade. This article intends to analyze the advertising, psychological, and cultural contents of such commerciallabel. There is a genealogic exploration on the term 'Love,' along with the analysis of its acceptance and advertising throughout the cultural channels that make part of our way of thinking, feeling, and acting. The classic Greek philosophy from which we inherited the ethical and political sense of love; the modern and Christian philosophy, which coined a morol conception; and the way the concept of love is seen by the consumer society, which poses an aesthetic idea that ties our daily lives, rites, habits, and beliefs were present in this exploration.