MASS MEDIA TESTS: SOCIO-CULTURAL ASPECT (based on advertising texts)

被引：0
|
作者：
Moshcheva, S. V. [1 ]
机构：
[1] Ivanovo State Univ Chem Technol, Ivanovo, Russia
来源：
YAZYK I KULTURA-LANGUAGE AND CULTURE | 2014年 / 25期
关键词：
advertising discourse; social phenomenon; way of life; paradigm of the human relations; development of language and society;
D O I：
暂无
中图分类号：
H [语言、文字];
学科分类号：
05 ;
摘要：
The article is devoted to the social and cultural aspects of mass media texts. The social nature of advertising communication enables it to reflect all the nuances of life of society and to form an expedient paradigm of human relations in the context of various social and cultural phenomena of reality.
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收藏
页码：41 / 50
页数：10
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