Economics of Deals and Optimal Pricing Policy

被引：0
|
作者：
Spiegel, Uriel [1 ,2 ]
Templeman, Joseph [3 ]
机构：
[1] Bar Ilan Univ, Dept Interdisciplinary Studies Social Sci, IL-52900 Ramat Gan, Israel
[2] Univ Penn, Philadelphia, PA 19104 USA
[3] Coll Business Adm, IL-75190 Rishon LiTzion, Israel
来源：
INTERNATIONAL JOURNAL OF BUSINESS | 2009年 / 14卷 / 01期
关键词：
Optimal pricing; Reference price; Sale promotion;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
We expand on the work of Kahneman and Tversky and further develop the optimal pricing policy given a reference price that generates psychological effects. We suggest the possibility of the existence of an inter-temporal substitution effect, challenging the standard substitution effect which always points to a reverse relationship between current and future quantity demanded and price. The optimal pricing trajectories are developed for various possible interrelationships between the reference price and the actual price and their possible influence on customer behavior.
引用
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页码：1 / 19
页数：19
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