PRELAUNCH FORECASTING OF NEW AUTOMOBILES

被引：72
|
作者：
URBAN, GL [1 ]
HAUSER, JR [1 ]
ROBERTS, JH [1 ]
机构：
[1] UNIV NEW S WALES, KENSINGTON, NSW 2033, AUSTRALIA
来源：
MANAGEMENT SCIENCE | 1990年 / 36卷 / 04期
关键词：
D O I：
10.1287/mnsc.36.4.401
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
引用
收藏
页码：401 / 421
页数：21
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