PRELAUNCH FORECASTING OF NEW AUTOMOBILES

被引：72

|

作者：

URBAN, GL ^{[1
]}

HAUSER, JR ^{[1
]}

ROBERTS, JH ^{[1
]}

机构：

[1] UNIV NEW S WALES, KENSINGTON, NSW 2033, AUSTRALIA

来源：

MANAGEMENT SCIENCE | 1990年 / 36卷 / 04期

关键词：

D O I：

10.1287/mnsc.36.4.401

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

收藏

页码：401 / 421

页数：21

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