EVALUATING THE AUDIENCES OF THE NEW MEDIA

被引：38

|

作者：

KRUGMAN, DM

机构：

来源：

JOURNAL OF ADVERTISING | 1985年 / 14卷 / 04期

关键词：

D O I：

10.1080/00913367.1985.10672967

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：21 / 27

页数：7

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