BRAND FAMILIARITY AND ADVERTISING - EFFECTS ON THE EVOKED SET AND BRAND PREFERENCE

被引：0

作者：

BAKER, W ^{[1
]}

HUTCHINSON, JW ^{[1
]}

MOORE, D ^{[1
]}

NEDUNGADI, P ^{[1
]}

机构：

[1] UNIV TORONTO,TORONTO M5S 1A1,ONTARIO,CANADA

来源：

ADVANCES IN CONSUMER RESEARCH | 1986年 / 13卷

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：637 / 642

页数：6

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