The effects of tobacco advertising: Brand loyalty, brand switching, or market expansion?

被引：16

|

作者：

Davis, RM

机构：

来源：

AMERICAN JOURNAL OF PREVENTIVE MEDICINE | 1996年 / 12卷 / 01期

关键词：

D O I：

10.1016/S0749-3797(18)30360-X

中图分类号：

R1 [预防医学、卫生学];

学科分类号：

1004 ; 120402 ;

摘要：

引用

收藏

页码：2 / 3

页数：2

相关论文

共 50 条

[1] ADVERTISING EFFECTIVENESS, BRAND SWITCHING AND MARKET DYNAMICS
MAFFEI, RB
[J]. JOURNAL OF INDUSTRIAL ECONOMICS, 1961, 9 (02): : 119 - 131
[2] The effects of advertising spending on brand loyalty in services
Ha, Hong-Youl
John, Joby
Janda, Swinder
Muthaly, Siva
[J]. EUROPEAN JOURNAL OF MARKETING, 2011, 45 (04) : 673 - 691
[3] Advertising, brand loyalty and pricing
Chioveanu, Ioana
[J]. GAMES AND ECONOMIC BEHAVIOR, 2008, 64 (01) : 68 - 80
[4] A study of market structure: brand loyalty and brand switching behaviours for durable household appliances
Lin, CH
Wu, WY
Wang, ZF
[J]. INTERNATIONAL JOURNAL OF MARKET RESEARCH, 2000, 42 (03): : 277 - 300
[5] THE EFFECTS OF ADVERTISING ON BRAND SWITCHING AND REPEAT PURCHASING
DEIGHTON, J
HENDERSON, CM
NESLIN, SA
[J]. JOURNAL OF MARKETING RESEARCH, 1994, 31 (01) : 28 - 43
[6] BRAND LOYALTY AND MARKET EQUILIBRIUM
WERNERFELT, B
[J]. MARKETING SCIENCE, 1991, 10 (03) : 229 - 245
[7] BRAND SWITCHING AND MATHEMATICAL-PROGRAMMING IN MARKET EXPANSION
HARTUNG, PH
FISHER, JL
[J]. MANAGEMENT SCIENCE, 1965, 11 (10) : B231 - B243
[8] BRAND SWITCHING AND MATHEMATICAL-PROGRAMMING IN MARKET EXPANSION
HARTUNG, PH
WARD, M
[J]. MANAGEMENT SCIENCE, 1965, 11 (08) : C102 - C102
[9] The effects of service brand dimensions on brand loyalty
Krystallis, Athanasios
Chrysochou, Polymeros
[J]. JOURNAL OF RETAILING AND CONSUMER SERVICES, 2014, 21 (02) : 139 - 147
[10] Statistical Model for Brand Loyalty and Switching
Kandukuri, Kumaraswamy
Ch, Bhatracharyulu N.
[J]. STATISTICS AND APPLICATIONS, 2023, 21 (01): : 1 - 9

← 1 2 3 4 5 →