BRAND LOYALTY AND MARKET EQUILIBRIUM

被引：97

|

作者：

WERNERFELT, B

机构：

来源：

MARKETING SCIENCE | 1991年 / 10卷 / 03期

关键词：

BRAND LOYALTY; GAME THEORY; MARKETING STRATEGY;

D O I：

10.1287/mksc.10.3.229

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：229 / 245

页数：17

相关论文

共 50 条

[1] BRAND LOYALTY AND TELEVISION RENTAL MARKET
LIVESEY, F
[J]. EUROPEAN JOURNAL OF MARKETING, 1973, 7 (03) : 218 - 231
[2] Brand loyalty in the UK sportswear market
Dawes, John
[J]. INTERNATIONAL JOURNAL OF MARKET RESEARCH, 2009, 51 (04) : 449 - 463
[3] IS BRAND LOYALTY A USEFUL BASIS FOR MARKET SEGMENTATION
FRANK, RE
[J]. JOURNAL OF ADVERTISING RESEARCH, 1967, 7 (02) : 27 - 33
[4] The effects of tobacco advertising: Brand loyalty, brand switching, or market expansion?
Davis, RM
[J]. AMERICAN JOURNAL OF PREVENTIVE MEDICINE, 1996, 12 (01) : 2 - 3
[5] The effects of store brand loyalty on store loyalty: evidence from the Spanish market
Martos-Partal, Mercedes
Gonzalez-Benito, Oscar
[J]. INTERNATIONAL REVIEW OF RETAIL DISTRIBUTION AND CONSUMER RESEARCH, 2009, 19 (03): : 273 - 288
[6] Tweens' satisfaction and brand loyalty in the mobile phone market
Martensen, Anne
[J]. YOUNG CONSUMERS, 2007, 8 (02): : 108 - +
[7] STRUCTURAL MODELS OF BRAND LOYALTY WITH AN APPLICATION TO THE AUTOMOBILE MARKET
CHANDRASEKHARAN, R
MCCARTHY, PS
WRIGHT, GP
[J]. TRANSPORTATION RESEARCH PART B-METHODOLOGICAL, 1994, 28 (06) : 445 - 462
[8] Quantifying brand loyalty: Evidence from the cigarette market
DeCicca, Philip
Kenkel, Donald
Liu, Feng
Somerville, Jason
[J]. JOURNAL OF HEALTH ECONOMICS, 2021, 79
[9] The influence of brand personality and relative brand identification on brand loyalty in the European mobile phone market
Chung, Sunghun
Park, Jooyoung
[J]. CANADIAN JOURNAL OF ADMINISTRATIVE SCIENCES-REVUE CANADIENNE DES SCIENCES DE L ADMINISTRATION, 2017, 34 (01): : 47 - 62
[10] Consumer-Based Brand Authenticity and Brand Trust in Brand Loyalty in The Korean Coffee Shop Market
Kim, Soon-Ho
Kim, Minseong
Holland, Stephen
Townsend, Kyle M.
[J]. JOURNAL OF HOSPITALITY & TOURISM RESEARCH, 2021, 45 (03) : 423 - 446

← 1 2 3 4 5 →