BRAND LOYALTY AND MARKET EQUILIBRIUM

被引：98
|
作者：
WERNERFELT, B
机构：
来源：
MARKETING SCIENCE | 1991年 / 10卷 / 03期
关键词：
BRAND LOYALTY; GAME THEORY; MARKETING STRATEGY;
D O I：
10.1287/mksc.10.3.229
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：229 / 245
页数：17
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