A Study of Brand Loyalty

被引：46

|

作者：

Guest, Lester

机构：

来源：

JOURNAL OF APPLIED PSYCHOLOGY | 1944年 / 28卷 / 01期

关键词：

D O I：

10.1037/h0053554

中图分类号：

B849 [应用心理学];

学科分类号：

040203 ;

摘要：

引用

收藏

页码：16 / 27

页数：12

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