MESSAGE FRAMING EFFECTS ON PRODUCT JUDGMENTS

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|

作者：

MEYERSLEVY, J ^{[1
]}

MAHESWARAN, D ^{[1
]}

机构：

[1] NYU,NEW YORK,NY 10003

来源：

ADVANCES IN CONSUMER RESEARCH | 1990年 / 17卷

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F [经济];

学科分类号：

02 ;

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页码：531 / 534

页数：4

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