MESSAGE FRAMING EFFECTS ON PRODUCT JUDGMENTS

被引：0
|
作者：
MEYERSLEVY, J [1 ]
MAHESWARAN, D [1 ]
机构：
[1] NYU,NEW YORK,NY 10003
来源：
ADVANCES IN CONSUMER RESEARCH | 1990年 / 17卷
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D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
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页码：531 / 534
页数：4
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