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INFORMATION CONTROL AND THE POWER AND POLITICS OF MARKETING

被引：10
|
作者：
PIERCY, NF
机构：
来源：
JOURNAL OF BUSINESS RESEARCH | 1989年 / 18卷 / 03期
关键词：
D O I：
10.1016/0148-2963(89)90047-7
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：229 / 243
页数：15
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