INFORMATION CONTROL AND THE POWER AND POLITICS OF MARKETING

被引：10

|

作者：

PIERCY, NF

机构：

来源：

JOURNAL OF BUSINESS RESEARCH | 1989年 / 18卷 / 03期

关键词：

D O I：

10.1016/0148-2963(89)90047-7

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：229 / 243

页数：15

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