BRAND LOYALTY CONCEPT - COMMENTS ON A COMMENT

被引：13

|

作者：

JACOBY, J ^{[1
]}

机构：

[1] PURDUE UNIV,DEPT PSYCHOL SCI,W LAFAYETTE,IN 47907

来源：

JOURNAL OF MARKETING RESEARCH | 1975年 / 12卷 / 04期

关键词：

D O I：

10.2307/3151103

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：484 / 487

页数：4

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