BRAND LOYALTY CONCEPT - COMMENT

被引：8

|

作者：

TARPEY, LX ^{[1
]}

机构：

[1] UNIV KENTUCKY,LEXINGTON,KY 40506

来源：

JOURNAL OF MARKETING RESEARCH | 1974年 / 11卷 / 02期

关键词：

D O I：

10.2307/3150565

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：214 / 217

页数：4

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