BRAND LOYALTY CONCEPT - COMMENT

被引：8
|
作者：
TARPEY, LX [1 ]
机构：
[1] UNIV KENTUCKY,LEXINGTON,KY 40506
来源：
JOURNAL OF MARKETING RESEARCH | 1974年 / 11卷 / 02期
关键词：
D O I：
10.2307/3150565
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：214 / 217
页数：4
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