SOME COMMENTS ON BRAND LOYALTY

被引：0

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作者：

HOROWITZ, I

机构：

来源：

ECONOMETRICA | 1963年 / 31卷 / 03期

关键词：

D O I：

10.2307/1909996

中图分类号：

F [经济];

学科分类号：

02 ;

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页码：558 / 560

页数：3

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