A SOCIAL MARKETER'S RESPONSE TO "THE DEVELOPMENT OF A PROMOTION PLAN TO IMPROVE PUBLIC AWARENESS FOR A NON-PROFIT AGENCY"

被引：1
|
作者：
Hill, Railton M. [1 ,2 ,3 ,4 ]
机构：
[1] Swinburne Univ Technol, Fac Business & Enterprise, Melbourne, Vic, Australia
[2] La Trobe Univ, Bundoora, Vic, Australia
[3] Deakin Univ, Geelong, Vic, Australia
[4] Univ New South Wales, Australian Grad Sch Management, Sydney, NSW, Australia
来源：
SOCIAL MARKETING QUARTERLY | 2006年 / 12卷 / 04期
关键词：
D O I：
10.1080/15245000601051744
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
[No abstract available]
引用
收藏
页码：59 / 63
页数：5
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