A SOCIAL MARKETER'S RESPONSE TO "THE DEVELOPMENT OF A PROMOTION PLAN TO IMPROVE PUBLIC AWARENESS FOR A NON-PROFIT AGENCY"

被引：1

作者：

Hill, Railton M. ^{[1
,2
,3
,4
]}

机构：

[1] Swinburne Univ Technol, Fac Business & Enterprise, Melbourne, Vic, Australia

[2] La Trobe Univ, Bundoora, Vic, Australia

[3] Deakin Univ, Geelong, Vic, Australia

[4] Univ New South Wales, Australian Grad Sch Management, Sydney, NSW, Australia

来源：

SOCIAL MARKETING QUARTERLY | 2006年 / 12卷 / 04期

关键词：

D O I：

10.1080/15245000601051744

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

[No abstract available]

引用

页码：59 / 63

页数：5

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