Editorial-Parameters of transformational marketing

被引:1
|
作者
Broderick, Amanda [1 ]
Kipnis, Eva [2 ]
机构
[1] Durham Business Sch, Durham, England
[2] Coventry Univ, Business Sch, Coventry, W Midlands, England
关键词
D O I
10.1080/0267257X.2010.524814
中图分类号
F [经济];
学科分类号
02 ;
摘要
[No abstract available]
引用
收藏
页码:1161 / 1164
页数:4
相关论文
共 50 条
  • [1] Transformational marketing and transformational travel
    Martins, Marco
    Santos, Lara
    [J]. JOURNAL OF TOURISM FUTURES, 2022, 8 (03) : 397 - 401
  • [2] SOCIAL MARKETING AS TRANSFORMATIONAL MARKETING IN PUBLIC SERVICES The case of project Bernie
    Peattie, Sue
    Peattie, Ken
    Thomas, Robyn
    [J]. PUBLIC MANAGEMENT REVIEW, 2012, 14 (07) : 987 - 1010
  • [3] Editorial: rethinking marketing
    Manfred Krafft
    Ramendra Singh
    Suren Sista
    [J]. DECISION, 2015, 42 (4) : 357 - 358
  • [4] Editorial: rethinking marketing
    Krafft, Manfred
    Singh, Ramendra
    Sista, Suren
    [J]. DECISION, 2015, 42 (04) : 357 - 358
  • [5] Editorial: Marketing Myopia
    Wright, Len Tiu
    Jayawardhena, Chanaka
    Dennis, Charles
    [J]. JOURNAL OF MARKETING MANAGEMENT, 2008, 24 (1-2) : 131 - 134
  • [6] The new wave of transformational Islamic marketing Reflections and definitions
    Wilson, Jonathan A. J.
    [J]. JOURNAL OF ISLAMIC MARKETING, 2012, 3 (01) : 5 - 11
  • [7] Board editorial: Psychological therapies and or as transformational research?
    Freshwater, Dawn
    [J]. JOURNAL OF RESEARCH IN NURSING, 2013, 18 (02) : 89 - 92
  • [8] Guest editorial digital platforms and transformational entrepreneurship
    Jones, Paul
    Troise, Ciro
    Schiuma, Giovanni
    [J]. INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT, 2023, 72
  • [9] On Transformational Environment of Romanian Market Competitiveness and Application of Marketing Techniques
    Zaharia, Razvan
    Grundey, Dainora
    [J]. TRANSFORMATIONS IN BUSINESS & ECONOMICS, 2009, 8 (03): : 19 - 20
  • [10] Food portions and marketing: Editorial
    Askegaard, Soren
    Dubelaar, Chris
    Zlatevska, Natalina
    Holden, Stephen S.
    [J]. JOURNAL OF BUSINESS RESEARCH, 2017, 75 : 172 - 175